![]() ![]() So, we can’t simply draw a line in the sand and say, “This much performance means premium any less is mainstream.” Ford also kicks that concept to the curb. What about torque and power? Mazda’s models often offer the highest torque in their segment, and in many cases, also provide more power than many premium branded models. So reliability and durability are not objective indicators of whether a brand is considered premium or not. As you can see, Mazda scores higher than Mercedes-Benz, BMW, Acura, and Infiniti. Or look at this rating listing that scores brands by durability from JD Power. ![]() Check out the ratings of the CX-5 at Consumer Reports. Mazda’s longest-running crossover SUV model, the CX-5, has a higher reliability rating over the past decade than pretty much every similarly-sized crossover model made by every “premium” brand. However, if you compare a Mazda to a similarly-sized Lexus, Infiniti, Acura, Buick, or even an Audi, it is very difficult to pinpoint exactly why the Mazda would not be considered the equal of the premium brand. There is just one brand from this manufacturer, not two, like Toyota/Lexus and Honda/Acura. Subaru seems to fit this definition pretty nicely. Some brands are universally accepted as mainstream. These include BMW and Mercedes-Benz The only real argument with these brands is which of the models and trims cross over into the “luxury” class. Some other brands are universally viewed as premium. The upside to the premium brands is that they have slightly better interior trims, and perhaps a bit more power or torque. Higher in cost, lower in value, a bit less practical, and attainable by fewer shoppers. Other vehicles, often almost identical to the mainstream models, are marketed and priced as premium. ![]() Affordable, high in value, practical, and attainable by most. Manufacturers build two versions of vehicles. In some cases, the manufacturers make the answer plain as day. APEAL Study, and according to the people who own one, the five most appealing attributes of the Mazda CX-9 are (in descending order) exterior styling, driving dynamics, visibility and safety, engine/transmission, and interior design.In the automotive world, manufacturers, the automotive media, and vehicle owners decided long ago which brands fall into which category, premium or mainstream. 61%).īased on the results of the 2015 U.S. 53% for the segment), and only 48% agree that their first consideration in choosing a vehicle is miles per gallon (vs. Logically, then, just 40% of CX-9 owners agree that they are willing to pay more for a vehicle that is environmentally friendly (vs. 16% for the segment), and 96% agree that they like a vehicle with responsive handling and powerful acceleration (vs. Power data, 30% of CX-9 buyers identify themselves as performance buyers (vs. The main differences between CX-9 buyers and Midsize SUV buyers relate to vehicle performance. 54) and they make slightly more money in terms of annual household income ($113,362 vs. More of them are men (63% for the CX-9, compared with 57% for the segment) they are slightly younger (53 years vs. Generally, Mazda CX-9 buyer demographics align with Midsize SUV buyers, according to J.D. To get a sense of who typically buys this midsize SUV, and what owners like most about them, this Mazda CX-9 Power Profile will provide some insights. ![]()
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